This NEW edition of the Drilling Down book includes an additional 100 pages of reader questions answered by the author on applying the techniques learned in the book to specific business situations. Customer Segmentation and LifeTime Value.

The Guide to Maximizing Customer Marketing ROI. Book includes all tutorials and examples from this web site. Customers Speak Up on Book and Site. True ROI of Ad Spend. What is in the book? Creates High ROI Customer Marketing. Hi there, Jim Novo here. This site is home for The Drilling Down Project -. Includes this site, blog. With free customer scoring software.

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Ramblings as I stumble through this existence. Sunday, March 09, 2014. The Alan Parsons Coincidence Redux. You really need to read the original Alan Parson Coincidence post before continuing on to this post. PJ Olsson started a Rock Camp. In Marquette, Michigan, was outstanding. God made no one more energetic than Trudy Olsson. Alan Parsons, yours truly, and P.

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